Readers Favorite Review
“In his preface to Don’t Sign the Lease! The Tale of a Triumphant Business Owner, Jorge L. Morales states: “In real estate transactions, there are winners, and there are losers. Far too often, the tenant (the business owner) is the loser.” He then goes on to explain the pitfalls that tenants — especially business owners — need to watch out for. In this book, readers will find all the information they need to win in commercial real estate, with powerful tips and a step-by-step guide from a professional who cares about his clients.”
Don’t sign the lease without reading this FIRST!
Commercial real estate can be a dull and dry subject – thought Mike Johnson, newly appointed president of a software company, until his office lease was set to expire. Will Mike search for a new office on his own or will he sign a lease he doesn’t fully understand? Find out and learn how to avoid common lease mistakes and protect your company’s best interest – in Don’t Sign the Lease! This highly entertaining and informative story will unveil and open up the commercial real estate industry for business owners. Most people may not fully appreciate someone who gets a lease right, but getting it wrong can cause irreparable harm to your company, your career, and your reputation. You will learn:
- Ten common questions of commercial real estate
- How to avoid costly pitfalls in lease agreements
- How Overwhelmed Business Owners (OBO) can become Triumphant Business Owners (TBO)
Don’t Sign the Lease! The Tale of a Triumphant Business Owner was written for business owners and decision makers to help protect their interest and negotiate more equitable deals. I want to offer a valuable aide to equip the many business owners who will, sooner or later, need a basic understanding of the inner workings of commercial real estate before engaging in discussions with a landlord and signing a lease.
Jorge L. Morales is a twenty-plus year commercial real estate veteran in the South Florida market. He spent ten years (2007–2017) as a vice president at the global real estate brokerage firm JLL (Jones Lang LaSalle, NYSE: JLL) before opening Blue Box Real Estate, LLC a different commercial real estate firm for business owners offering high level, trustworthy, and proven customizable real estate services to each client. Mr. Morales is also the founder of Don’t Sign the Lease, LLC a business owner’s forum designed to provide essential tools and helpful resources for business owners. He also hosts the Don’t Sign the Lease Podcast.
“From the tenant perspective when you (Jorge Morales) were representing the owner, you have always been professional and willing to discuss an issue or leasing topic with what came through to me as an open mind looking for a good solution for both parties.”
-Bill Vornehm, Senior Director Real Estate, WPP Group
“Jorge Morales is not only a real estate professional who understands his business, he cares about his clients. Jorge and I spent many times together discussing my nonprofit’s needs as a tenant, which he always proactively sought out. Jorge made it a point to get to know me as a person and as a professional, and I came to see him more as a partner than a landlord. One of the industry’s best in my book!”
-Alfred Sanchez, President and CEO, Greater Miami Chamber of Commerce.
“Jorge Morales’ expertise and skill was vital to facilitating the lease for NAOE on Brickell Key Island in Miami. Finding an ideal space for our unique restaurant was a daunting task. Jorge was responsive and made the entire leasing process easy for us. A pleasure to work with.”
-Kevin Cory, Kamakura, Inc., NAOE® Restaurant
“Jorge Morales is a consummate professional in all aspects of his business. From taking care of his client’s needs to ensuring that the deals he is involved with happen, Jorge is an excellent commercial real estate agent and person. I’ve known Jorge for over 10 years and he is the one I turn to whenever my friends or I need assistance with any commercial real estate matters. I know Jorge to be an upstanding businessman, an honorable friend, and an amazing family man and I am proud to consider him my go-to person on commercial real estate.”
-Vanessa Vasquez de Lara, Esq., Vasquez de Lara Law Group.
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