Book – Don't Sign the Lease!

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“In his preface to Don’t Sign the Lease! The Tale of a Triumphant Business Owner (2nd Edition retitled to Commercial Real Estate Office Leasing), Jorge L. Morales states: “In real estate transactions, there are winners, and there are losers. Far too often, the tenant (the business owner) is the loser.” He then goes on to explain the pitfalls that tenants — especially business owners — need to watch out for. In this book, readers will find all the information they need to win in commercial real estate, with powerful tips and a step-by-step guide from a professional who cares about his clients.”

Don’t sign the lease without reading this FIRST!

Mike Johnson, who was recently appointed as the president of a software company, never found commercial real estate to be an interesting topic until his office lease was set to expire. He faced multiple questions: Will Mike search for a new office on his own? Will he negotiate directly with the landlord? Will he sign a lease he doesn’t fully understand? Find out and learn about commercial real estate and protect your company’s best interest in – Commercial Real Estate Office Leasing.

This book aims to reveal the inner workings of the commercial real estate industry to business owners and realtors. While many people may not realize the importance of getting a lease right, getting it wrong can have a disastrous impact on your company, career and reputation.

You will learn how to:

Answer common questions of commercial real estate
Avoid costly pitfalls in lease agreements
Negotiate better deals to level up the playing field

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Commercial Real Estate Office Leasing – A Tale of Tenant Representation: Commercial Real Estate Explained and Applied was written for business owners, decision makers and realtors to help protect their interest and negotiate more equitable deals. I want to offer a valuable aide to equip the many business owners and realtors who will, sooner or later, need a basic understanding of the inner workings of commercial real estate before engaging in discussions with a landlord and signing a lease.

About Jorge

Jorge L. Morales is a thirty-plus year commercial real estate veteran in the South Florida market. He spent ten years (2007–2017) as a vice president at the global real estate brokerage firm JLL (Jones Lang LaSalle, NYSE: JLL) before opening Blue Box Real Estate, LLC a best-in-class independent commercial real estate firm that specializes in Tenant Advisory Services, Landlord Advisory Services and Investment Sales. Mr. Morales offers high level, trustworthy, and tailored real estate services to each client. He also hosts The Don’t Sign the Lease Podcast.

Endorsements

“Jorge Morales is a consummate professional in all aspects of his business. From taking care of his client’s needs to ensuring that the deals he is involved with happen, Jorge is an excellent commercial real estate agent and person. I’ve known Jorge for over 10 years and he is the one I turn to whenever my friends or I need assistance with any commercial real estate matters. I know Jorge to be an upstanding businessman, an honorable friend, and an amazing family man and I am proud to consider him my go-to person on commercial real estate.”

-Vanessa Vasquez de Lara, Esq., Vasquez de Lara Law Group.

“It is no surprise that Mr. Morales’ extensive market knowledge in the brokeragecommunity of commercial real estate has led him to produce this impressive work which highlights the truths of the intricate Lease negotiation process. With many years of experience and insights on both Landlord and Tenant representation, this manuscript simplifies for the consumer of real estate product {or Tenant} what you need to know to get a fair deal in a Landlord dominated market.”

Jessica Samo, Tishman Speyer

“Jorge Morales’ expertise and skill was vital to facilitating the lease for NAOE on Brickell Key Island in Miami. Finding an ideal space for our unique restaurant was a daunting task. Jorge was responsive and made the entire leasing process easy for us. A pleasure to work with.”

-Kevin Cory, Kamakura, Inc., NAOE® Restaurant

“Jorge Morales is not only a real estate professional who understands his business, he cares about his clients. Jorge and I spent many times together discussing my nonprofit’s needs as a tenant, which he always proactively sought out. Jorge made it a point to get to know me as a person and as a professional, and I came to see him more as a partner than a landlord. One of the industry’s best in my book!”

-Alfred Sanchez, President and CEO, Greater Miami Chamber of Commerce.

“From the tenant perspective when you (Jorge Morales) were representing the owner, you have always been professional and willing to discuss an issue or leasing topic with what came through to me as an open mind looking for a good solution for both parties.”

-Bill Vornehm, Senior Director Real Estate, WPP Group

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Don’t Sign the Lease, LLC is independently owned and recommends the products and services of Bluehost and Expand Designs. Don’t Sign the Lease, LLC will receive compensation in the form of commission from Bluehost and Expand Designs as part of an affiliate program. We have tested each product and service thoroughly and give high marks and reviews. Don’t Sign the Lease, LLC and Blue Box Real Estate, LLC are owned by Jorge L. Morales, and we recommend the commercial real estate services of Blue Box Real Estate, LLC in South Florida.