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Jorge at Books & Books

Jorge was met by readers at Books & Books in Coral Gables, FL.

Hear from the experts

What I wish my business knew before I took on real estate.

Proceed with caution

Getting a lease wrong can cause irreparable harm to your company, your career, and your reputation.
Don't Sign the Lease: The Tale of a Triumphant Business Owner, Book by Author Jorge L. Morales
Commercial real estate can be a dull and dry subject – thought Mike Johnson, newly appointed president of a software company, until his office lease was set to expire.  Will Mike search for a new office on his own or will he sign a lease he doesn’t fully understand?  Find out and learn how to avoid common lease mistakes and protect your company’s best interest – in Don’t Sign the Lease!

This highly entertaining and informative story will unveil and open up the commercial real estate industry for business owners. Most people may not fully appreciate someone who gets a lease right, but getting it wrong can cause irreparable  harm to your company, your career, and your reputation.

You will learn:

  • Ten common questions of commercial real estate
  • How to avoid costly pitfalls in lease agreements
  • How Overwhelmed Business Owners (OBO) can become Triumphant Business Owners (TBO)

Readers Favorite Review

“In this book, readers will find all the information they need to win in commercial real estate, with powerful tips and a step-by-step guide from a professional who cares about his clients. The book is thought-provoking and packed with precious information. The author provides questions that readers — tenants — need to ask to ensure they are about to get the best deal like: “Do I Pay Rent on Usable or Rentable Square Feet?” In short, this book is about how to get the best lease in the market and at the best price, with terms that favor the business owner.

Jorge L. Morales weaves his experience as a real estate professional into the book and he combines the art of storytelling with effective writing to deliver points that will awaken the reader’s consciousness on what to expect in commercial real estate. The writing is impeccable and his voice comes across in a compelling manner. Jorge L. Morales keeps it pithy and simple, including telling statistics and teaching diagrams in the writing. The reader is in no doubt that Don’t Sign the Lease! The Tale of a Triumphant Business Owner is the work of an expert.”

Read More!

What are others saying?

Alfred Sanchez, President and CEO, Greater Miami Chamber of Commerce.
“Jorge Morales is not only a real estate professional who understands his business, he cares about his clients. Jorge and I spent many times together discussing my nonprofit’s needs as a tenant, which he always proactively sought out. Jorge made it a point to get to know me as a person and as a professional, and I came to see him more as a partner than a landlord. One of the industry’s best in my book!”
Jessica Samo, Tishman Speyer
“It is no surprise that Mr. Morales’ extensive market knowledge in the brokeragecommunity of commercial real estate has led him to produce this impressive work which highlights the truths of the intricate Lease negotiation process. With many years of experience and insights on both Landlord and Tenant representation, this manuscript simplifies for the consumer of real estate product {or Tenant} what you need to know to get a fair deal in a Landlord dominated market.”

In the News!

Jorge joined the Fried on Business radio show to discuss his new book.  Listen to the interview here.
Don’t Sign the Lease has been a featured advertisement on the Tom Woods show, Episode 1034.
The Don't Sign the Lease Podcast, hosted by Jorge L Morales, helps your business navigate commercial real estate

Listen to the latest episode!

The podcast features an insider’s look to many industries which will negatively or positively impact you.  Hear from leading professionals as they share their expertise in all facets of business including legal, insurance, project management, civic organizations and many more.  What I wish my business knew before I took on real estate.
“In real estate transactions, there are winners, and there are losers.  Far too often, the tenant (the business owner) is the loser.”

Jorge L. Morales, Don’t Sign the Lease! The Tale of a Triumphant Business Owner.

What are others saying?

Alfred Sanchez, President and CEO, Greater Miami Chamber of Commerce.
“Jorge Morales is not only a real estate professional who understands his business, he cares about his clients. Jorge and I spent many times together discussing my nonprofit’s needs as a tenant, which he always proactively sought out. Jorge made it a point to get to know me as a person and as a professional, and I came to see him more as a partner than a landlord. One of the industry’s best in my book!”
Jessica Samo, Tishman Speyer
“It is no surprise that Mr. Morales’ extensive market knowledge in the brokeragecommunity of commercial real estate has led him to produce this impressive work which highlights the truths of the intricate Lease negotiation process. With many years of experience and insights on both Landlord and Tenant representation, this manuscript simplifies for the consumer of real estate product {or Tenant} what you need to know to get a fair deal in a Landlord dominated market.”

In the News!

Jorge joined the Fried on Business radio show to discuss his new book.  Listen to the interview here.
Don’t Sign the Lease has been a featured advertisement on the Tom Woods show, Episode 1034.
The Don't Sign the Lease Podcast, hosted by Jorge L Morales, helps your business navigate commercial real estate

Listen to the latest episode!

The podcast features an insider’s look to many industries which will negatively or positively impact you.  Hear from leading professionals as they share their expertise in all facets of business including legal, insurance, project management, civic organizations and many more.  What I wish my business knew before I took on real estate.
“In real estate transactions, there are winners, and there are losers.  Far too often, the tenant (the business owner) is the loser.”

Jorge L. Morales, Don’t Sign the Lease! The Tale of a Triumphant Business Owner.

We’re not done yet!

Coming soon, take a deeper dive into Don’t Sign the Lease and learn from author Jorge L. Morales. Schedule and agenda under construction.

Learn from an expert? YES!

Mr. Morales is also available for coaching, training and speaking engagements.  Contact us today for a fee schedule.

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